To make a mark of your brand online you need to authentically influence people online and make them realize how your product or service can make a difference for them.

Entrepreneur contributor Peter Daisyme has shared three ways to help marketers persuade more people using data.

Daisyme says, “Develop a plan to better use your data for some old-fashioned connection-making. Here’s how:

1. Discover what you and your customers have in common.

Commonalities can lay the foundation for a strong relationship because they bolster a sense of connection. You’ve likely bonded with someone over your mutual love of a movie, a shared hobby or similar cultural values. The same can be true of the bond you seek to establish between your brand and your customers.

Finding commonalities is vital, a process Mark Bradley, president of creative agency Bradley and Montgomery, describes as the identification of “leverageable loves.” As he explained in an article for Marketo, “There’s a deeper reason why people decide to take a personal stake in a brand. By using qualitative and quantitative data, you can unveil these reasons by understanding what your target audience loves”.

You Can Use Data to Woo Your Customers — Here Are 3 Ways How.

Entrepreneur

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