Bing has announced the launch of Clarity, a new analytics tool aimed at helping users visualize user interactions for offering better user experience. Clarity will allow them to optimize conversion, engagement and retention.

Clarity will help the users in detecting the malware on Bing and improving engagement.

On how Clarity can help you improve your site, the Bing team says, “Clarity session replay lets you visualize what users see and their interactions with the web page. Being able to replay users’ mouse movements, touch gestures and click events allows you to empathize with users and understand their pain points.

In accordance with Microsoft’s principles and approach to privacy, Clarity respects users’ privacy by using text masking. Text is masked by default in the instrumentation layer and is not uploaded.

Clarity has yielded positive results within Microsoft and our pre-release partners, one of which is“.

Introducing Clarity, a product to visualize user interactions at scale to optimize conversion, engagement and retention

Bing blogs
Sharing is caring