The MOZ team has published a video featuring the findings from latest Wolfgang E-Commerce Report. According to Alan Coleman, these findings can help digital marketers to benchmark their 2018 performance and plan their 2019 strategy.

Coleman says, “One of the unique features of the study is its conversion correlation. All website metrics featured in the study are correlated with conversion success to reveal what the most successful websites do differently.

This year we’ve uncovered our strongest success correlation ever at 0.67! Just to give that figure context: normally, 0.2 is worth talking about and 0.3 is noteworthy. Not only is this correlation with success very strong, the insight itself is highly actionable and can become a pillar of your digital marketing strategy.

And the stand out metric is (drumroll, please!)…

Number of sessions per user.

To put it plainly, the websites that generate the most online revenue have the highest number of sessions per user over 12 months. Check out the video to get a detailed explanation of this phenomenon “”.

The E-Commerce Benchmark KPI Study: The Most Valuable Online Consumer Trend of 2018 Revealed [Video]

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