Graphics plays an important role to persuade people to make a purchase. The emojis have been with us for a long time now and brands use them for various purposes.

HubSpot contributor Allie Decker has published a guide to use emojis for marketing.

On ‘why marketers should use emojis’, Decker says, “Here’s why you should use emojis.

Emojis Boost Engagement

Repeat after me: Emojis = Engagement.

It might be a new mantra for you, but it’s true nonetheless. Emojis have been proven to boost engagement levels, click-through rates, and open rates.

Take a look at these 📈(… statistics):

  • Tweets with emojis saw 25% more engagement, and on Facebook, emojis result in 57% more likes, 33% more comments, and 33% more shares
  • In a recent study, more than 50% of brands saw an increase in email opens when subject lines included emojis
  • Push notifications with emojis saw 85% increase in open rates and 9% bump in conversions

Emojis help drive engagement on all variety of digital media: email, mobile, and social media”.

The Ultimate Guide to Using Emojis for Marketing

HubSpot

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