The eMarketer team has published a podcast on ‘Email: Why People Unsubscribe and How Marketers Can Optimize’.

eMarketer team says, “B2B analyst Jillian Ryan talks about the continued importance of email to marketers.

She breaks down the main reasons that companies are using email marketing. She addresses some concerns around how consumers interact with email. We identify the main reason that people unsubscribe from email lists and Jillian explains what marketers can be doing better”.

Email: Why People Unsubscribe and How Marketers Can Optimize

eMarketer

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