Five ways to improve your email marketing
With well-planned and properly timed email campaigns you can improve your ROI. What we need is right analytics techniques that can help you measure the performance of your campaigns.
Marketing Land contributor Ryan Phelan has shared five strategies to improve your email marketing performance.
Phelan says, “You probably spend a lot of time trying to figure out how to get people to open your emails. Subject lines are a big part of that strategizing (along with having a clear and recognizable sender name).
Almost all marketers test subject lines. It’s easy to do, now that almost every email service provider offers a testing tool.
The challenging part is moving on from the subject line and looking at your click strategy, in which you show how you care what happens when your customers click in your emails.
Naturally, you want them to convert, but that’s not the whole story. What else are they clicking on in your emails? Do you have each one of your links tagged so you can see, first, that they’re clicking, and, second, what they’re clicking on?”.
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