Everything you should know about Facebook carousel ads
The Facebook Carousel ad format allows you to display up to 10 images or videos on “cards” within a single ad. It gives an interactive viewing experience to your customers.
Business 2 Community contributor Gordon Donnelly has shared a short guide on creating effective Facebook Carousel ads that can convert more clients.
On using Facebook Carousel ads to get more traffic, Donnelly says, “Whether you’re driving general traffic, traffic to unique pages with unique cards, or traffic to a single page with all your cards—the Carousel format makes for a solid traffic driver. For their 4-Course Feast promotion, the Red Lobster decided to separate their cards out by courses and point all of their links to one landing page. This tactic works well when displaying products that are valuable in their own right, but best considered in concert—say, a real estate agency showing off multiple rooms of a home listing.
When you’re crafting traffic-driving Carousels, think about the journeys your customers have realistically taken/will take to purchase your products. You have 10 unique cards to flesh out that journey. Think about your customers’ pain points, and how your unique value proposition helps assuage those points. Tell a story”.
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