Econsultancy columnist Michelle Goodall has shared views of four experts on the highs and lows of social media marketing in 2018.

Goodall says, “Our experts are from agency, vendor and client-side, and span B2B, B2C and many industries and sectors. All were open and frank about the social media trends and opportunities and the challenges that they are contending with.

Here’s a flavour of just four of the topics covered in the 190+ page guide, with quotes from a few of our global experts.

No slowdown in social media growth, no significant new social media entrants

The global growth of social media is documented by We Are Social’s immensely helpful Global Digital Reports.

According to the Global Digital Report 2018, there are 3.196 billion active social media users, which equals 42% of the global population. This is an increase of 5% from 2017.

In spite of this growth in users, the past 2-3 years have seen relative stagnation in the realm of social media. While there have been flurries of excitement around ad-free social networks such as Vero, Ello and Mastodon, ultimately, none of these platforms have expanded beyond early tech adopters into mass user adoption”.

The highs and lows of social media marketing in 2018: Four experts give their insights

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