Case: How HubSpot’s Pricing Page Redesign Increased MQL Conversions by 165%
HubSpot has published a case study on how its pricing page redesign increased MQL conversions by 165% & free sign-ups by 89%.
Pamela Vaughan says, “A redesign of a website’s pricing page is typically a huge undertaking that involves a lot of company stakeholders. For us, those stakeholders were web strategy (my team), product marketing, sales operations, legal, pricing and packaging, and localization. And when you have that many opinions involved, it’s easy to cave in and make compromises that A) dilute the overall quality of the work you’re doing, and B) detract from the original goals of your redesign.
So keep reading if you want to learn more about our research behind the redesign, our goals, how we made sure we stuck to those goals during a months-long redesign process with multiple stakeholders, and why we changed what we did.
Before and After
You can check out how the old page looked via the Wayback Machine here, and you can find the new page here“.
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