Learn how GDPR will affect your marketing activities
According to HubSpot, the General Data Privacy Regulation (GDPR) is coming into force on 25 May 2018. It will change the way marketers approach their work and how organizations obtain, store, manage or process the personal data of EU citizens.
The HubSpot team has published a detailed article on how the GDPR will affect the marketing activities.
HubSpot team says, “You may be asking yourself, “where should I start with GDPR?”. There’s a lot to digest when it comes to the new Regulation so, to help you out, we’ve created a dedicated GDPR web page with a tonne of information about the GDPR, including what it is, why it came about, a glossary of terms and the most important of the changes the GDPR brings to EU data privacy legislation.
With that covered, we’re now going to work our way through the inbound marketing methodology and look at the GDPR principles you should consider at the various stages of the inbound marketing methodology.
Stage 1 – Data Collection
Transparency
The GDPR was designed to ensure that there will be more transparency between the organizations who collect and control the data (the ‘Data Controllers’) and the individuals whose personal data is being collected (the ‘Data Subjects’)”.
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