Content marketing has rose quickly in past few years and is marketers’ favorite tactics at the moment. Research too suggests that content marketing helps brands enhance.

CMI columnist Jolia McCoy has shared nine statistics that prove that content marketing performs really well.

McCoy says, “For some excellent proof, let these nine statistics do the rest of the talking. They really do speak for themselves. Prepare to persuade.

1. Pit content marketing against paid search, and content marketing gets three times the leads per dollar spent.

Paid search has been touted as the be-all, end-all for cost-effectiveness. However, a recent study by Kapost (in collaboration with Eloqua) proves the opposite.

When the two are pitted against each other, content marketing has both lower up-front costs and deeper long-term benefits.

As time goes on, content marketing builds its own momentum – no extra dollars required. Meanwhile, paid search needs a continual cash flow to keep getting results”.

9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

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