Email marketing helps you reach directly to your customers online and preset your offers and also stay in touch with them. A good click-through-rate depends on the kind of content you are featuring in your email.

AWeber’s Liz Willits has shared five tips to help marketers improve their email CTR.

Willits says, “Blog newsletter emails, sometimes referred to as blog digests, keep subscribers engaged and encourage them to read and share your content. And the best part? You can create them in under 30 minutes!

Because you can follow the same process and use the same structure every time you send this email, you don’t need to spend time brainstorming a new whole concept.

And, the content of these emails is short. Which means you can spend less time writing.

Your blog newsletter email should include links to your most recent blog posts, as well as older and popular or still relevant blog content.

Although we call it a blog newsletter, you can share any of your content in this email, like webinars, videos, courses and podcast episodes.

For each piece of content you include, write a short synopsis that’ll interest your subscribers and get them to click on and read the post”.

One Ridiculously Simple Email That’ll Get More People to Click Your Content

AWeber

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