Social media presents an ocean of opportunity to the marketers. Some are free and some are paid. But in the past few years social has delivered effective results.

Marketing Land columnist Steve Olenski has shared three ways marketers can use social media to promote their online business.

Olenski says, “When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build a brand, increase conversions, boost referrals and encourage repeat business.

In this day and age, though, when billions of people have at least some kind of online social media presence and use networking sites to research products and make buying decisions, it is imperative that your marketing efforts have a significant focus in the social space, too. Read on for some ways you should be using the power of social media to better market your e-commerce store today.

Use social data analytics tools to target your marketing efforts more effectively

When it comes to using social networking tools to build your e-commerce business, your best resources will be social data analytics programs. More sophisticated than ever, these tools will collect and analyze the data from the social media sites you use to help you ensure you’re targeting the right customers, and also to allow you market to them more effectively. This makes it easier to design a marketing strategy that will get the results you want”.

How to use the power of social media to better market your online store

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