Paul Roetzer says, “In spring 2015 I launched an internal initiative named Project Copyscale to determine whether it was possible to automate content creation with artificial intelligence. Specifically, I wanted to figure out, could we use machines to write blog posts at scale?

The idea was inspired by a SXSW session I attended that year featuring the managing editor of the Associated Press and the CEO of Automated Insights, a company that uses a form of artificial intelligence called natural-language generation (NLG) to create content. The presenters shared how the AP went from publishing 300 earnings reports per quarter written by humans to 3,000 per quarter written 100% by machines using Automated Insights technology. The implications to content marketing, in my mind, were immense.

Since that time, my agency, PR 20/20, has implemented NLG to produce Google Analytics reports (reducing analysis and production time by more than 80%), and has begun building pilot programs to automate data-driven premium content”.

Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future

Content Marketing Institute

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