The Australian SmartCompany reports on a social media campaign by McDonalds that fizzled into much ado about nothing. Using the hashtag #downunderbigmac, McDonalds encouraged Australian customers to turn their Big Macs upside down to celebrate Australia Day.

Apparently, Australians were underwhelmed and some, insulted, by the thought that this would be a fittig celebration of Australia’s grandeur and legacy.

The hashtag got little traction, only about 15 people repeated it. The apparent simplicity of social media marketing can actually be tricky. If media-savvy giants can make missteps in social media, we all should be wary.

Read the whole article here:
McDonald’s #downunderbigmac campaign reaches just 15 social media users: Is the hashtag dead?

SmartCompany

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