‘Who’s Better at Selling: Men or Women? Data From 30,469 Sales Calls’ – HubSpot
Chris Orlob says, “Women “listen” less than men. Women interrupt their customers more than men.
In fact, by every measure so far, men follow “the rules of selling” better than women do … at least on paper.
Recently, our data science team at Gong sat down to analyze how men and women sell differently. And I must admit, I’m a bit stumped by the results so far.
Despite the “sins of selling” listed above, women are still managing to close deals at a higher rate.
After you check out the results, I’d love for you to help me figure out why this is happening in the comments below.
How we got the data: Analyzing 30,469 segmented sales calls with AI
Before I jump in, let me outline how we did this.
30,469 B2B sales calls were recorded, speaker-separated, transcribed, and analyzed using Gong’s self-learning conversation analytics engine“.
Who’s Better at Selling: Men or Women? Data From 30,469 Sales Calls
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