Kristen Gramigna says, “When you have an e-commerce business, successful marketing requires that you create a brand customers come to recognize, identify with and trust, just as they would a physical business they can visit and experience.

Here are four marketing tips custom-designed for e-commerce businesses.

1. Personalize your marketing messages.

You may never meet an e-commerce customer face to face — but you should know what the customer wants, when and why, just as intimately as if you spoke to him or her on a sales floor. More than half of respondents to one online shopper study expect the online marketing messages they receive to be relevant to their current shopping needs, style and taste preferences and preferred price points.

While personalized email campaigns and retargeting takes time and energy to execute, you’ll likely realize a higher return on your marketing investment: The same study indicated that 1 in 10 respondents spent significantly more with online retailers that served a highly relevant ad; 3 out of 10 spent slightly more”.

Marketing Tips for E-Commerce Businesses

Entrepreneur

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