‘Big brands embrace crowdfunding for marketing purposes’ – Econsultancy
Patricio Robles says, “Crowdfunding has fast become a popular way for entrepreneurs and cash-strapped startups to raise money, but increasingly crowdfunding platforms like Kickstarter are being used by big brands as marketing platforms.
Case in point: Clorox’s Soy Vay brand partnered with upstart Three Jerks Jerky and launched a Kickstarter for Veri Veri Teriyaki.
As detailed by AdAge, Clorox, with billions of dollars in annual sales, certainly didn’t need capital. But it turned to Kickstarter for the exposure”.
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