Grant Cardone says, “Back in 2004, Mark Zuckerberg was hanging out in a Harvard dorm room putting together Facemash, a website that would put pictures of girls’ faces side-by-side and allow users to play a game called “hot or not”. Soon after, it morphed into an actual social platform and changed its name to Facebook. Today, there are more than a billion people hanging out in this space, making it by far the gorilla of all social networks. Anyone and anything that has a BILLION has my full attention. With five new profiles created every second, the audience you want to reach here is still growing.

Facebook had been around a few years before I got on and made my first post. I was a little late in the game but today I have more than a million fans and I’m adding to that almost 1,000 likes daily. I post about once an hour on this platform. With all my posts and people who shared them, I reached more than 356 million people on Facebook in 2016 with more than a billion impressions.

Some people have a strategy to only post during peak usage times, but I post around the clock without leaving empty space for someone else to fill. The average user on Facebook is mostly passive. They scroll through their newsfeeds and let information come to them. You don’t want that. I’ve always said it’s better to make the news than watch it. You want to be active on Facebook. Be the giver, not the receiver. Let others be passive. You need to get posting”.

My Love Affair With Facebook

Entrepreneur

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