Jeff Charles says, “Let me start with a question.

What do you think of when you think of branding?

If you’re like most other business owners, you probably think of building a reputation that is based on your products or services. It’s a common belief.

You rely on your unique selling proposition. You find something that your offering provides that others don’t. You probably focus on doing it faster, cheaper, or better.

Makes sense right? Isn’t that what all successful companies do?

Not quite.

That’s what all successful companies used to do. Now, building an attractive brand requires something more.

Don’t get me wrong. I’m not saying that you don’t need to have a unique selling proposition. What I’m saying is that in this day and age, you need something more“.

Wilson & Miller: The Best Advice On Building An Inspiring Brand

Small Business Trends

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