Mitali Tondon says, “As a start-up, you don’t always have the luxury of access or big budgets as some of the more established firms, while building your brand. On the plus side, the fact that you are a young company means that you are nimble, can adapt quickly and are far more receptive to change. In the race towards making your brand’s mark in today’s overcrowded and oversaturated market, it counts to play smart. At Morning Fresh, we take bootstrapping as a fun challenge to push ourselves to create, innovate and constantly come up with strategies and ideas that can give us maximum visibility and impact with a smaller investment. Here are some of our key learnings:

1. TIMING IS EVERYTHING

The world is a diverse place and things are constantly happening. It’s extremely important to stay tuned to news that is relevant to your audience and industry. A simple post on social media at the right time has the capability to ‘go viral’ and spread to 5-10x of your organic customer base and all it takes is a witty line or image to show up, at the right place and right time. Some brands that have mastered this art of timing are Amul; with their forever up-to-date billboards and Durex’s unbeatable ability to come up with tongue-in-cheek one liners!“.

Five Tactics Used For Creating Visibility For Your Startups

Entrepreneur

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