‘Can You Launch A Product With No Webinars, No Videos, No Multimedia And Still Succeed?’ – ‘Entrepreneurs-Journey’ Blog
Yaro Starak says, “In the last decade the world of internet marketing, like the internet itself, has become dominated by multimedia.
It’s a different world to how I first started out online.
For a good eight years from 1998 to 2006 all my online business projects were text based, with some images thrown in now and then when it made sense, like product pictures and photographs of people.
In some ways it was a much simpler time. I communicated with people in forums and newsgroups and later by publishing content on my own websites. This was enough to build an audience and then sell whatever it was I was selling at the time.
In 2006 I made a foray into a new media format – audio.
I launched a podcast from my blog and for the first time people heard my voice to go along with the words I was typing.
Around the same time I started podcasting, the Internet marketing community was starting make use of another audio technology – teleconferences.
People could dial in using their phone to a virtual ‘room’, where a host and possibly a guest would teach, do interviews, and take questions from the audience.
Of course teleconferencing was not new, the corporate world had used them for years, but thanks to the internet it had become available to anyone easily at a price you couldn’t argue with – some services were free!
The next revolution in media was video”.
Comments are closed.