Jodi Harris says, “Anyone who’s followed a popular celebrity on a social site like Instagram, Twitter, or Snapchat can recognize the benefits of getting an influencer to share his or her passion for a brand. In terms of visibility, credibility, and impact, few content promotion techniques rival its power for persuasion.

Since 2014, when the CMI team put together its first guide to influencer marketing, the technique has become more popular, more accepted by consumers, and more profitable for brands. But these campaigns also are carried out on a more complex playing field, thanks to factors like transparency regulations, increased noise, and overall erosion of organic social media reach.

Considering just how much has changed over the last two years, we felt it was time to revisit the influencer conversation. That’s why we’ve created an updated guide — Influencer Marketing: The Latest Strategies, Templates, and Tools — with new tips, examples, and industry-leading advice to help content marketers get more value from their influencer relationships without getting overwhelmed by all the options”.

An 8-Step Process to Use Influencers to Elevate Your Brand

Content Marketing Institute

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