‘4 Tips for Capitalizing on PR Efforts to Triple Your Return’ – Business.com
Sarah Clark says, “On an abstract level, most business leaders understand how important a solid public relations strategy is during a growth phase.
They know it closely relates to the organization’s brand management, marketing, and sales efforts. They also know that being in control of the company’s narrative is a crucial part of maintaining sustainable growth. What’s less understood is how to quantify the tangible impact of a successful PR campaign. More importantly, many executives remain unsure of how to translate the PR experience into the ROI terms that shareholders value so greatly.
Luckily, there are numerous ways to measure the value of PR, and investing resources in a successful campaign will benefit your company in multiple ways. To get the most out of your PR dollars, it’s important to understand specifically how and why you’re gaining value from your efforts. To give your program the best chance of success, use these four best practices:
1. Employ PR strategies to meet goals
The “all press is good press” maxim may work if you’re a fading celebrity hoping to stay in the limelight, but it certainly isn’t applicable to a growing business”.
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