‘How to Avoid Potential Pitfalls With User-Generated Content’ – Entrepreneur
Ayodeji Onibalusi says, “User-generated content (UGC) is like gold hidden in the rubble. Its potential value is great, but you’ll need to do a lot of navigating to unlock its true potential. Content marketers have already weighed in on the benefits that can be derived from UGC, and many brands have made the move to make it part of their content-marketing strategy.
The reason? Improved search-engine optimization wins UGC approval from marketers and brands alike. It also brings enlarged capabilities to win over millennials and unlocks an obvious source of promotional opportunity for businesses to tap into.
But, like every other form of marketing, user-generated content can be tricky if not handled well. This is why it’s important to ensure content marketers implement best practices when using UGC as part of their overall strategy. Here they are:
1. Define the legal angles.
The legal aspect of user-generated content is not to be overlooked. Your company should consider issues such as copyrights, responsibility for stolen content and ownership of content. Bigger brands are quick to sort this out before launching their UGC campaigns because they have the advantage of a more powerful and well-sized legal team behind them”.
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