Craig Simpson says, “If you want to get prospects to a website, all your direct mail piece has to do is whet their appetite. You can create an entire online sales funnel for your potential customers, but the very first step is to get them to your website.

Over the years I’ve worked with many online marketers who were very successful at finding prospects through direct mail. My experience with them has taught me a lot, and now you will benefit from it. I’m going to share with you three of my best secrets for using direct mail to supplement an online sales funnel.

1. Use the right length of copy.

Out of all the mailings I do, one lesson that has come home to me again and again is that you have to get the length of the sales copy right. When it comes to getting people to visit a website, I’ve had the most success mailing postcards, tear-sheets, small self-mailers, check letters, and short 2-page letter packages. Each of these pieces is limited in size, and looks like it would be quick and easy to read, but it can still be filled with plenty of copy. The idea here is that you whet the appetite of your readers, who will then rush to see what else is waiting for them online”.

3 Secrets to Adding Direct Mail to Your Online Sales Funnel

Entrepreneur

Sharing is caring