‘Three ways U.S. brands can sell more effectively in Asia’ – Econsultancy
Bart Mroz says, “The ecommerce market in Asia is growing faster than that of any other region in the world.
In 2015, ecommerce sales reached $835bn in Asia – a total increase of 32% from the prior year.
Since Asia’s market is rapidly growing and filled with new opportunities, many U.S. brands are now looking for ways to sell directly to local customers online.
What many brands fail to see is that the Asian markets are very different from their Western counterparts, so fail to adapt their strategies for the specific nuances of each.
How then should companies better prepare to enter Asia’s burgeoning ecommerce market?
1. Learn how consumers differ across each country
Consumers in Asia are very nuanced; each respective country has it own set of particular attributes and shopping habits.
By simply taking a look at the GDP per capita in Singapore ($52,000) compared to that inMalaysia ($9,000), one can see the vast imbalance”.
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