Jeff Rajeck says, “The omnichannel revolution has begun.

In a 2016 study, Nielsen found that 87% of Australian consumers ‘often’ or ‘sometimes’ look at an item online before buying it in a store.

Recent research by Google backs this up. According to its data, more than two in five (42%) of in-store consumers research online while in stores.

How can brands take advantage of this new omnichannel consumer behaviour?

What are the steps toward providing a consistent customer experience both online and off?

To find out, Econsultancy held a roundtable event, Understanding the Customer Journey: Optimising Engagement Levels for Greater Customer Acquisition & Loyalty in Melbourne, Australia”.

Three things marketers must do to deliver a brilliant omnichannel experience

Econsultancy

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