‘5 Content Strategy Lessons Pokémon Go Can Teach You’ – Entrepreneur
Yatin Khulbe says, “The 1990s saw the launch of the Pokémon series, where trainers traveled to different places on a quest to catch all Pokémon by defeating the gym leaders.
Flash-forward to 2016. Pokémon Go has taken the gaming world by storm. Players can virtually launch their red and white Poké Ball to catch the pocket monsters.
Though the game has proven beneficial for brick-and-mortar businesses, it also teaches effective content strategies for online entrepreneurs and marketers, too. Seeing the craze of this game, some companies are even hiring Pokémon experts as part-time lure managers. Here are a few ways you can follow their example.
1. Engage your readers.
Using your smartphone’s GPS, the game creates an engaging road map for catching Pokémon. It may all look simple, but the setup involves the users’ whereabouts. At the park, you’ll find grass types of Pokémon“.
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