‘The Modern Marketer’s Guide to Selling Experiences’ – Business.com
Larry Alton says, “In order to compete for the modern customer’s attention amidst an array of other brands, products, and services clamoring for their consideration, brands must get creative.
Selling experiences are just one way leading brands are achieving this goal.
Selling an Experience
Let’s say you and your friend purchase two tickets to a baseball game on Friday night. While at the game, you have a blast. The music is great, the in-game entertainment is unique and engaging, there’s a free giveaway at the gates, and there are even fireworks after the game concludes. In all, you and your friend have a wonderful time and end up telling everyone you see over the course of the weekend about how awesome it was.
While the baseball team sold you a physical product the ticket they didn’t stop there. They ended up selling you an experience, which is much more powerful and memorable. As a result, you’re much more likely to tell your peers about that experience and return in the future. From a business perspective, there is immense value in selling experiences“.
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