Cynthia Price says, “When done right, an automated email is like a breath of fresh air in the inbox. It’s relevant, personalized and timely — everything your subscribers want when they sign up for your email list. And for marketers, it’s a beautiful thing: They can save time, deliver a great inbox experience and drive top-notch results without ever hitting “send.”

Plus, automation works, with Epsilon reporting 75 percent higher open rates and 162 percent higher click rates. Sounds pretty good, right?

However, to get the most out of automation, marketers need to think beyond a one-time welcome email or a simple event reminder. Here are five ways you can use advanced automation techniques to win the inbox, big time.

1. Welcome new subscribers with open arms.

A subscriber will never be more engaged and interested in hearing from your brand than the moment after he or she joins your email list. So that first impression is super-important.

Many organizations send a single automated welcome email, which by itself is a good thing. Past data shows that welcome emails produce a 33-percent spike in long-term engagement“.

Why the best email marketing happens when you don’t hit “send”

Marketing Land

Sharing is caring