‘Leverage This Simple Technique to Write Spellbinding Emails’ – HubSpot
Aja Frost says, “Thanks to your attention-grabbing subject line, the prospect decided to open your email.
But just because they’ve opened the message doesn’t mean they’ll respond — or even fully read it. If the content isn’t as compelling as the subject line, you’ll quickly lose their attention.
How do you make your email more engaging? One strategy is to use “before-and-after” stories.
Not only do these mini narratives help you prove your product’s impact, they’re also far more interesting than a straight list of facts.
Ready to get started? Let’s dig in.
When to Use Before-and-After Stories
These stories come in handy at multiple points of the sales conversation. If you’ve never spoken with a prospect before, including one in your outreach email can help draw them in and open the door for a phone call or meeting”.
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