‘Ten Tips for Building Brand Trust Online’ – SEOBrand
SEO Brand team says, “When it comes to the Internet, many of us have been duped. Duped into believing that the 40% off for Memorial Day is only truly going to last through the weekend, or that the picture of that girl from the online dating site is actually her (Catfish has struck hesitation into the hearts of online daters everywhere). We?ve seen fact errors (the misreporting during the Boston bombings is a prime example) and we?ve seen a lack of interest in the consumer. We?ve seen Facebook faux pas by restauranteurs and Reddit meltdowns after some seriously bad calls on social judgment.
The point is, when we find out we can?t trust an entity, we don?t just lose interest. We write negative comments. We get angry. We go elsewhere for services or products or advice. We move on pretty rapidly, since word?these days?gets out so fast. But how can you avoid making reputation-linked blunders?”.
Honesty Makes the Word Go Round: Ten Tips for Building Brand Trust Online
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