‘Is ad fraud the 21st century drug trade?’ – Econsultancy
Patricio Robles says, “Ad fraud is not a new topic, but as some U.S. Senators who are members of the powerful Senate Banking Committee see it, action is needed to prevent ad fraud from ballooning into one of organized crime’s most lucrative businesses.
In a letter to the Federal Trade Commission (FTC) urging the agency to look into ad fraud, the Senators suggested “It remains to be seen whether voluntary, market-based oversight is sufficient to protect consumers and advertisers from digital advertising fraud.”
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of fraud on to consumers in the form of higher prices.
They are also concerned that as fraudsters flood the online ad market, consumers will be at greater risk of having personal information stolen and abused”.
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