Meera Kothand says, “Clearly, as a business owner or marketer, you understand the importance of email marketing. But are you doing it right?

Here are eight ways you may be sabotaging your email marketing efforts—and what you should be doing instead.

1.You dangle your lead magnet in front of the entire world

You’re on a lead magnet promotion spree. Facebook groups, LinkedIn Groups, forums… You use every possible marketing avenue. And it seems to be working, because your list is growing as if on steroids.

Promoting your lead magnet is necessary, but have you ever thought about the quality of the list you’re building? Are all those new subscribers your target audience? Are they genuinely interested in your products and services, or are they just in for that free PDF?”.

Eight Ridiculously Silly Ways to Sabotage Your Email Marketing Efforts

MarketingProfs

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