Nikki Gilliland says, “According to the Future of Experience report by Adobe, produced in collaboration with Goldsmiths, the customer journey no longer exists.

Instead of concentrating on the traditional path to purchase, brands need to consider the customer’s experience as a whole.

And to truly connect, this experience must be meaningful.

That’s easier said than done, so here’s a look at five ways in which the report suggests brands can create meaningful experiences.

Use technology to drive emotion

Most consumers crave experiences that connect on an emotional level.

For brands, this means using technology in more creative ways.

With their ability to transport users from reality into an entirely different world, virtual and augmented reality (VR and AR) are the most obvious tools to use”.

How marketers can use new tech to deliver meaningful brand experiences

Econsultancy

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