‘5 emails to re-engage your subscriber list’ – Marketing Land
Daniel Faggella says, “Building an email list is not an easy task in an e-commerce business. You need to create consistent content that resonates with your target audience. Then, you must actively promote that content to convert your readers into subscribers.
But this is just the starting point of email marketing. You need to garner the trust of your prospects if you ever expect them to buy from you.
Far too often, marketers employ antiquated email strategies that seldom provide value. Let’s use the fictitious company, “Golf Pro Magazine,” as an example.
When someone subscribes to Golf Pro’s email list, he or she receives a handful of autoresponder emails that pitch one of its products. Every once in a while, Golf Pro sends out a newsletter that promotes a new set of golf clubs. Eventually, Golf Pro’s email list becomes idle, often for months at a time.
This can often occur in businesses that have massive email lists, which is precisely why the volume of your list isn’t always indicative of your bottom-line revenue. In fact, the quality of your list is usually more important than the quantity of it”.
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