‘How Marketing Is Getting More Creative’ – Entrepreneur
AJ Agrawal says, “Young people have always been a problem for marketers. They don’t respond to traditional advertising and they have little interest in listening to brands. Therefore things like TV and radio are off the table. You need a certain cool factor, but when companies try to do this with millennials it often comes off looking awkward and forced.
StickerRide is one brand that has changed this around through issuing a marketing strategy designed to attract younger people. The concept is simple. Put branded stickers on your car, drive around, and the app will track how many miles you’ve covered. This is how you earn points and rewards.
Marketing is getting more creative. This guide is going to show you some of the ways this is happening.
Use Social Power
What makes StickerRide work is the fact that it’s an extremely social way to market and to earn rewards. There’s so much potential to use social media to leverage this concept. And that’s something other businesses should take note of”.
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