‘Can Online Reviews Boost Your Sales?’ – Entrepreneur
Vinil Ramdev says, “When was the last time you purchased a product online, or even offline? Did reviews play a role in your decision?
Nowadays, reviews are more important than ever before. It’s so much easier to get feedback with social media playing a key role in decision making. Consumers leave reviews on eCommerce sites like Amazon and Flipkart, which can help a buyer make an informed choice.
Research suggests that 88 per cent of consumers trust reviews.
Reviews Influence Buying Decisions
The words and the manner in which consumers speak about a brand can strongly influence buying decisions. Social media has made the process very democratic and given power to consumers.
Before the evolution of social media, a few media houses controlled the brand narrative, and it was possible for brands to manipulate their messaging. But now, almost everyone has the power to influence their peers with a little tweet, or a Facebook post”.
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