Jeff Rajeck says, “If marketers ever got away with just spraying ads, blasting emails and hoping for the best, those days are truly over.

Now, key performance indicators (KPIs) for marketers typically involve customer engagement metrics.

That is, it’s not just enough for customers to see an ad or get an email, brands want customers to do something. And do something measurable, as well.

But how can marketers make this happen? What are the current tricks, tips, and trends for increasing customer engagement?

Increasing customer engagement

To find out, Eonsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing”.

Three ways digital marketers in Mumbai increase customer engagement

Econsultancy

Sharing is caring