Lesya Liu says, “Instagram is one of the hottest social platforms right now. You have to pay attention to Instagram, especially if your target market consists of millennials. While this network is pretty self-enclosed, it is still a powerful tool to gain business benefits. So, how do you increase engagement and ensure that it stays consistently high?

1. Great images.
This one is pretty obvious, yet it’s not uncommon to see blurry, badly-lit pictures. If you post anything on Instagram, make sure it is good. Don’t treat Instagram as a tool that’s just an accessory for everything else you do in your marketing strategy. To get results from this network — and any other platform for that matter — you have to put in a great amount of diligence.

While Instagram became popular as a mobile sharing platform, smart brands today do not use phone photos unless they are very high quality. Instead, they take high-res photos obtained through professional photography and upload them using their mobile devices or a desktop uploader”.

11 Basics for Growing Engagement on Instagram

Entrepreneur

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