‘How to Get Through to Lazy Buyer Brains’ – CMI
George Stenitzer says, “Your buyer’s brain is a lazy beast. Human brains — your buyer’s, yours, and mine — all seek to conserve energy, maximize rewards, and minimize effort and risk.
A human brain weighs only 3 pounds — 2% or less of the total body weight of most adults. Yet the brain consumes 25% of your oxygen and 20% of your energy.
No wonder humans spend so much time making decisions the easy way — by reflex or habit — rather than the hard way, by setting and achieving goals. That’s because our brains naturally try to conserve energy.
Now we know why, in terms of brain science, content marketing is so hard to do. When we cook up new content, we’re up against naturally lazy, stubborn brains”.
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