Greg Sterling says, “Location intelligence and marketing platform xAd announced this morning that it has developed a new data visualization and location insights tool called “MarketPlace.” It offers “actionable visual insights into foot traffic behaviors in the physical world.”

Also today, on a more light-hearted note, Placed identified the favorite local businesses and chains frequented by Trump and Clinton supporters. These are just the latest in a recent string of announcements from digital marketing and analytics platforms about how location intelligence is being used for targeting, business intelligence and analytics.

In the space of little more than a week, Pinterest, Google and Facebook announced new or expanded initiatives to connect the dots between digital media and offline consumer behavior. In addition to those three, xAd and Placed, there are well over a dozen companies that are doing similar things for mobile display or cross-platform display: Foursquare, NinthDecimal, YP, UberMedia, Swirl, Verve, PlaceIQ, Factual and others”.

Why location is the hottest topic in digital marketing right now

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