‘How can we improve content discovery networks? A study of clickbait’ – Econsultancy

Ben Davis says, “I recently made a fuss about a mobile advertising experience I had with CNN Money.

My gripe was about UX but also about the poor quality of content discovery networks.

So, I thought I would experiment in visiting some of the clickbait on these networks. Here we go…

1. CNN Money

CNN Money has plenty of featured content bordering its article pages. Much of it (higher up) is CNN’s own content (most shared, most popular videos etc), which is also often powered by content discovery platforms.

Right at the bottom we find the paid content, provided by Outbrain. The article I was reading here, FYI, was a daily stock market analysis”.

How can we improve content discovery networks? A study of clickbait

Econsultancy