‘Why are we still talking omni-bollocks?’ – Econsultancy
Chris Bishop says, “Why are we still talking omni-bollocks, when we should be talking retail?
Why all the jargon?
Why all the omni-channel cliches and the multi-channel job titles? Why all the endless debates about whether digital is right for a brand or not, or digital versus in-store?
We all know by now that digital thinking can’t be siloed.
That it works best as an active and integrated part of the retail mix, supporting and complementing the whole shopping experience.
So, why are we still going on about it?
Well, amazingly, at the retail and digital conferences I attend and speak at, these same old debates do seem to rumble on.
There is an old guard who are still in denial, who need convincing that digital is not simply eating away at bricks and mortar profitability”.
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