‘Five Effective Ways to Build a Strong Online Reputation’ – MarketingProfs
Ajay Prasad says, “Online review sites now give customers the power to write a public review of your business at any time, making many business owners feel completely defenseless against the potential onslaught.
Reviews can pop up when you least expect them, and they can have a lasting effect on how potential and regular customers perceive your business.
In short, online reviews can be a pain—especially if you’re below the three-star average range.
Managing online reputation is absolutely essential to building a strong customer base and maintaining steady revenue, especially for small businesses. Most people will make their buying decisions through online research, and reviews are often a facilitating factor—especially when ratings are usually the first thing that a potential customer will see when searching for your business on Google.
Improving a poor online reputation is no walk in the park, but following through with each of the following five tactics could effectively bring those scores up and promote an overall positive image of your company”.
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