‘Facebook drops branded content restrictions for publishers’ – Marketing Land
Tim Peterson says, “Advertisers typically pay publishers and social celebrities for branded video or advertorial campaigns based on how many people see that branded content. And Facebook can be a super-easy way to get that content in front of a lot of people, especially if a publisher or celebrity can post that paid-for content to their own Facebook page for free distribution and maximum profit. But distributing paid-for content organically on a Facebook page without Facebook’s permission has been against the company’s rules. Not anymore.
On Friday, Facebook dropped its restriction around how branded content can be distributed on its social network. Anyone who runs a verified Facebook page — a publisher, brand or celebrity, for instance — can now post articles, videos, photos, links or other content to that page that someone else paid for without needing Facebook’s permission or cutting the company in on the proceeds”.
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