David William says, “When consumers read online reviews of a product or business, such as those on Amazon, it is often difficult to figure out which reviews are legitimate, and if they should trust any of the opinions that they read online these days.
The situation is not helped by companies and marketers going out of their way to post hundreds of fake online reviews with the view of unduly influencing consumers’ buying decisions.
Just this month, the UK’s Competition and Markets Authority (CMA), an independent non-ministerial government department charged with investigating alleged violations o consumer law, cracked down on Total SEO & Marketing Ltd, a company the CMA says it caught posting over 800 fake reviews online between 2014 and 2015”.

SEO Company Busted for Fake Online Reviews

Small Business Trends

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