Tamar Weinberg says, “A change may be imminent for Instagram users: Its feed will no longer feature familiar reverse chronological ordered photos and videos that most of us have grown to love.

Following in the footsteps of its parent company, Facebook, Instagram is testing an algorithm-based feed that is personalized based on past behaviors, similar to how Facebook displays content on its own news feed. If you’re liking more photos from a particular person, Instagram will weigh this user’s photos and display them closer to the top so that you don’t miss what the algorithm will determine as your most important social posts.

In an interview with the The New York Times, Kevin Systrom, co-founder and chief executive of Instagram, justified this change by saying that Instagram users are missing 70 percent of the posts made to their Instagram feeds: “What this is about is making sure that the 30 percent you see is the best 30 percent possible.”

The move is certainly to draw its share of detractors, especially among Instagram’s most avid users, who are accustomed to the immediacy of the photos that are often shared in real time”.

Instagram feeds to evolve into algorithmic territory. Are you ready?

Marketing Land

Sharing is caring