Andy Beohar says, “Social media is an excellent source for lead prospecting, but as with any marketing strategy, you’ll have to do proper research and planning so you are your maximizing your efforts.

Start by looking at the networks that best represent your customer base rather than trying to cast a wide net.

For instance, B2B companies may find that the professional focus of LinkedIn’s platform is more effective in generating leads for them than Pinterest.

That being said, you should have a presence on as many networks as possible. Just be sure you are putting the most time and resources where you have the best chance of finding your customers.

LinkedIn, Facebook, Twitter, and Pinterest are some of the most widely-used and attractive platforms for facilitating lead generation”.

Like to Lead: Awesome Hacks to Turn Your Social Media Presence Into a Top Lead Generation Source

Business.com

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